Commercial organization is essential to achieve important sales results.
It is not enough to have a good product / service, at the right time, with the right price and with the right image. It is crucial, and increasingly so, that the product / service is well distributed, can be easily found all over the world.
Now the markets are globalized, the tastes homogenized and, if we want to reach competitive leadership positions, we must have a perfect commercial organization , which means covering the territory in the main reference markets; distribution in the appropriate sales channels; state-of-the-art information system, which integrates in a single system design-production-sales agents and distributors. All with the aim of improving commercial performance by reducing costs and offering better customer service.
Commercial development passes through a perfect harmony between the various instruments.
And the sales organization that is organized on an international basis becomes critical. For some companies the Italian market is still relevant, but these are companies that are not yet internationalized and marginal. The natural market has become at a minimum the European one. The mastery of languages and the knowledge and understanding of different cultures, of different markets, are today critical critical success factors. Sales networks must be governed by international managers: Italians with strong experience in foreign markets or foreigners with work experience in Italy.